Brand Guide — 2026Brand Guide
Logo files, color palette, typography, and usage guidelines for the PolarGrid brand.
“When in doubt: dark background, pink accent, clean type.”
Logo
All logo assets are available in SVG and PNG formats.
Color Palette
The full PolarGrid color system, from backgrounds to accents.
Typography
Geist is the sole typeface family for all PolarGrid brand communications.
// API endpoint
POST https://api.polargrid.ai/v1/inference
Type Scale
Usage Guidelines
Rules for consistent, on-brand usage of PolarGrid assets.
Use the wordmark on dark (#09090B) or white backgrounds only.
Don't place the logo on busy imagery or colored gradients.
Maintain clear space equal to the height of the icon around the logo.
Don't stretch, rotate, skew, or distort the logo.
Use the circle icon mark for app icons, favicons, and avatars.
Don't recolor the logo. Pink icon + pink POLAR + white/black GRID only.
Use Geist ExtraBold (800) for headlines. Regular (400) for body copy.
Don't use the icon without the wordmark in primary marketing contexts.
Primary CTA buttons use #D31A71 fill with white text.
Don't use pink as a background color for large surfaces.
Brand Voice
How PolarGrid communicates — and how it doesn’t.
Direct
Say what you mean. No fluff, no filler.
DO
"Run inference at 400ms TTFB. Globally."
DON’T
"Experience our cutting-edge, next-generation AI platform solution."
Technical (not jargon-heavy)
Speak to developers as peers. Use precise language without gatekeeping.
DO
"Edge-deployed models. P95 latency under 600ms."
DON’T
"Our proprietary synergistic AI orchestration layer delivers unparalleled throughput."
Confident
Make bold claims backed by data. Don't hedge unnecessarily.
DO
"70% lower latency than hyperscalers. Measured, not estimated."
DON’T
"We believe we may potentially offer competitive performance in some scenarios."